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What is self-promotion and its Important?

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What is self-promotion and its Important?

What is self-promotion and its Important?What is self-promotion ? Is a process of promoting yourself, your services , your events, your accomplishments, your victories, and even your defeats, problems, and lessons you have learned.

It will also help you to

  1. increase your visibility to and awareness by others, increase traffic to your website, increase sales, and get more speaking opportunities and exhibitions.

You promote yourself so you can get even more opportunities, which you can then tell people about. Self-promotion is also called “branding yourself,” because that’s really what it has become. (That, and it’s what we wanted to call the book.) In fact, we prefer to think of it as personal branding, because you need to think of yourself as a brand, just like Coca-Cola, McDonald’s, Google, or Facebook. 

 

What Self-Promotion Is Not

what self promotion is not

what self promotion is not

Self-promotion is not bragging or boasting. It’s not being something bigger than you are. It’s just letting people know who you are and what you do .It’s perfectly acceptable to promote yourself without looking like an arrogant jerk.

People are going to be out promoting themselves and their personal endeavors and small businesses. If you’re not, you’re missing out on good opportunities, and others are going to beat you in the competition. They’re going to sell their art, get their speaking gigs, get more web traffic, or whatever they’re competing with you for.

What Can Self-Promotion Do for You and Your Career?

Without question, self-promotion can make you successful. And if you’re already successful, it will make your personal brand huge. You don’t get to be a success without knowing a lot of people and having a lot of people know you.

If you want to be stuck in a little gray cubicle for your entire career, never rising above lower middle management, keep your head down and don’t attract attention. But if you
want to make a name for yourself, establish a good reputation, finally get that corner office, or even own your own successful business, you need to promote yourself.

To do that, you need to be passionate about two things: the work you do, and yourself. If you’re not passionate about what you’re doing, find the thing you’re passionate about. If you’re not passionate about yourself, seek professional help.

The person you should love the most, admire the most, and treasure the most is you. And when you have that confidence in yourself, others will see it, too. When you share that
confidence with other people, they’ll feel confident about you as well.

So don’t sit in your cubicle any longer. Figure out what you want to do, make it happen, and then start telling people about it. Let them know that you are good at what you do. Let them come to you for answers and information.
Personal Branding
If you ask 100 people what personal branding is, you’ll get 100 different answers. But the answer we’re going with is that it is an emotional response to the image or name of a particular company, product, or person.

Think of some corporate brands you have positive or negative feelings toward: McDonalds, Starbucks, Coca-Cola, Wal-Mart, Indianapolis Colts, Chicago Cubs, BP.

These brands are popular because they have created a lot of positive feelings in their fans, even if they also engender negative feelings in their detractors. Similarly, people have emotional responses when they see you or meet you for the first time. These responses can be feelings of joy, pleasure, love, dread, fear, or anger.

When they hear your name again, they will either have new experiences and emotions, or they will relive the old ones. The kinds of emotional responses they have will depend on you.

 

What Is Personal Branding?

Branding yourself means that you create the right kind of emotional response you want people to have when they hear your name, see you online, or meet you in person.

The “right” kind doesn’t mean being someone you’re not. It’s your personality, your voice, your interests, your habits—everything about you that you want people to know. This means that the information you show to other people, the things you say, and the photos you post should all fit within that theme of your personal brand.

If you’re a stand-up comic, your brand is “funny.” You want people to see that you actually are funny, which means posting some of your jokes and posting links to videos of your routine and even to your blog.

If you’re a freelance graphic designer, your brand is “creative.” You want people to know you have creative skills, so you’ll show people samples of your work through an online portfolio, possibly a blog.

If you’re a cost reduction analyst, your brand is “saving companies money.” You can demonstrate your knowledge by answering questions on LinkedIn, writing useful articles on your blog, and giving talks to Chambers of Commerce.

Go Brand Yourself
Ask yourself: What do I want to be known for? What qualities do I want people to associate with me? What is the first thing I want to have pop in their head when they hear my name?

Next, create a list of those qualities. Write down everything you can think of in five minutes, even if you think you’re repeating yourself. Don’t edit yourself, and don’t leave anything off. This is not a time to be humble or to think, “No one will think
of me that way.” Come up with every adjective and noun you can think of, no matter how far out or weird it may seem. It may just spur another idea that actually does fit.

Let’s say your list looks like this:
Creative Funny Interested in people
Musical Well-read Detail-oriented
Networker Outgoing Singer
Knowledgeable Songwriter Teacher
Intelligent Dedicated Organized

From here, you want to start grouping things that are similar. In one group, we have
musical, songwriter, singer, and creative. In another, we have knowledgeable, intelligent, well-read, and teacher. In a third, we have networker, outgoing, and interested in people.
We can call these groups anything we want, but let’s stick with Musical, Knowledgeable, and Networker. These groups are the start of branding yourself.

They’re the areas you should concentrate on being known for—the areas that will define what people know you for. They may know you for more—being a good cook, a budding actor, someone who’s fun to hang out with at parties—but those are reserved more for your personal friends, not something you want to focus on, at least not at the moment. These latter attributes can be an additional side to your
brand once in a while, but they shouldn’t be the main focus of your personal brand.

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Hi , I'm Sola Olabintan the founder of World celebrities zone. My vision is to bring you an update on happening around the world. Update on Global news , politics ,Education , Entertainment , Sports , Gospel , Finance and every aspect of life.

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