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The ‘total myth’ Naomi Osaka wants to dispel with KINLO, her new beauty line



Naomi Osaka wants to hit a Grand Slam in a different sort of court: beauty, but with a purpose.

This week, the outspoken 23-year old tennis pro launched KINLO, her own skin care line that’s designed specifically for women of color.



The word is a portmanteau inspired by her Japanese and Haitiian roots that means “gold,” and enters a competitive field of celebrity beauty that has created a staggering amount of wealth for their founders, practically overnight. These brands include Rihanna’s Fenty Beauty, Kylie Jenner’s line, which is sold by Ulta (ULTA), and Kim Kardashian West’s KKW Beauty.



Yet Osaka’s line offers key products— a tinted SPF 50 moisturizer, a protective body spray, and restorative lip balm and eye cream — that differ in key respects. Major selling points are price and demographic: Every item retails for under $20, and has been formulated specifically to address the needs of those with darker skin.



“I hope that this brand not only allows for people of color to find accessible and affordable products they love but that also the brand raises awareness for the growing numbers of skin cancer in people with brown and black skin,” Osaka told Yahoo Finance in a statement.



Among people with darker skin, high levels of melanin afford protection from ultraviolet (UV) radiation. Yet for a few reasons, Black Americans diagnosed with melanoma— the deadliest form of skin cancer — actually have lower survival rates than other groups, according to the National Cancer Institute data.



“The idea that we don’t burn because we have dark skin is a total myth, and I want people to understand that UV rays come not only from the sun but also from computer screens and blue light,” Osaka added.

Osaka has partnered with Dr. Naana Boakye, MD, a dermatologist with experience treating darker, melanin-rich skin tones. Kinlo aims to boost availability of UV-protective products aimed for underserved communities.



Osaka admits she was never a fan of using sunscreen as a kid because it “wasn’t smooth and never blended in,” but she’s hoping Kinlo’s customers have a better experience.

This isn’t Osaka’s first rodeo in the beauty world. In 2018, Japanese beauty company Shiseido tapped Osaka in 2018 to serve as the face of BareMinerals and sunscreen brand Anessa.



Osaka suffered a tough first round exit at the U.S. Open, where she vowed to take an extended break from tennis. In her new venture, she’ll serve as CEO, and one with an eye toward corporate social responsibility.



“Since launching KINLÒ, my biggest takeaway is that you can create products AND stand for making an impact in the world, you don’t have to just choose one,” Osaka said.

Despite her success on the tennis court, she hopes to expand this passion project to a broader market.



“I’d love to eventually have a kids-specific sunscreen soon, but also want to continue to build both the protection and recovery lines of the brand,” Osaka told Yahoo Finance. “The possibilities are really endless and we’ll continue to build out and focus on making products that are specifically formulated for melanated skin.”

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KATE, Duchess of Cambridge makes jaws drop after sharing a breathtaking picture from the Lake District



The Duchess of Cambridge spent an active day on land and water in the Lake District in the rugged northwest of England.

As part of her ongoing campaign to showcase the benefits of spending time in nature, Kate kicked off the day by going mountain biking with some air cadets.



The mother of three, 39, “passionately believes that spending time outdoors plays a pivotal role in children and young people’s future health and happiness, building foundations that last over a lifetime by encouraging active exploration and the opportunity to form and strengthen positive relationships,” according to the palace.



When she visited the area in June 2019 with Prince William, Kate told locals that her children love the area and walking in the fells. She also recalled how, when she was growing up, she loved to go boulder hopping in the countless streams that criss-cross the mountainsides.



Tuesday’s visit came as the RAF Air Cadets Windermere Adventure Training Centre was opened following a refit costing around $3 million (£2 million). Kate is the Honorary Air Commandant of the Royal Air Force Cadets. Hundreds of cadets from around the U.K. will use the center during their visits to the spectacular Lake District “to build their confidence and leadership skills” as they work toward achieving their Duke of Edinburgh Awards, Kate’s office at Kensington Palace said.



After her morning with the air cadets, Kate was set to hear more about how the stunning lakeland area also provided healing from one of Europe’s darkest chapters: the aftermath of the Holocaust.



She joined a boat trip with two of the Windermere Children, a group of 300 Holocaust survivors who were brought to stay in the Lake District in 1945 to help them recuperate following the atrocities they experienced in concentration camps and the ghettos of Nazi-occupied Europe.

“She was absolutely delightful,” Ike Alterman, a 93-year-old survivor from Poland who was a prisoner at Auschwitz, Buchenwald and Theresienstadt, told PEOPLE. “We laughed, she asked questions and she wanted to know the answers. We talked about her kids and my kids, and how we love the lakes. I have two girls and two grandchildren. I told her what happened to me during the war and when I arrived and how I progressed in business later.”

He added, “I didn’t know what to expect, but we spoke like a couple of friends. She was so down-to-Earth.”

Arek Hersh, 92, was also joined by the Duchess on the boat. A survivor of Auschwitz, he lost his parents and his brothers and sisters — in total 81 members of his family perished. He settled in Leeds, Yorkshire, and worked as a mechanic and, in later years, as a landlord for students in the city. He is featured in the 2020 film The Windermere Children and the documentary The Windermere Children: In Their Own Words.

“It was very nice. She was very interested,” he told PEOPLE. “It brought back happy memories of being on the lake.”

This group of children were called the ‘Windermere Children’. I wanted to be able to meet some of the survivors Ike & Arek in person to hear their stories; about how they went on to create their own companies, write a book & to this day, still sneak in the odd round of golf.(2/3)

— The Duke and Duchess of Cambridge (@KensingtonRoyal) September 21, 2021
The Duchess’s office explained she wanted to meet some of those who came to the area at the time and hear how they had been helped to heal from their traumatic experiences by undertaking outdoor recreation, sport and art therapy at the Calgarth Estate nearby.

That poignant part of Kate’s visit to the Lake District very much fit in with both her and the other royals’ desire to engender religious tolerance and understanding, as well as to find imaginative ways to educate about past atrocities.

Last year, Kate highlighted some of the incredible stories of survival amid the Nazi occupation of much of Europe when she photographed Holocaust survivors and their grandchildren.

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Tiger Woods Joins Simone Biles, Naomi Osaka, Others in NFT Craze: Partners With Tom Brady’s New Company



Over the last few months, we’ve all seen athletes release NFTs (nonfungible tokens) of their own. The buzz around those has increased with time, players as well as fans including in this digital collecting. This time, golf icon Tiger Woods is the latest addition to a list of celebrities to release a line of NFTs online.

According to recent reports, Woods taking part in this recent craze is via a company linked to NFL star Tom Brady. Let’s take a look at what exactly Woods has invested in.

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THROWBACK : WATCH When Serena Williams Called Maria Sharapova B*TCH



Serena Williams vs Maria Sharapova is one of the most heated rivalries in the women’s game. Their match-ups have always been the most compelling ones. The viewership of their battles has been sky-rocketing compared to other rivalries on the WTA Tour.

There is some kind of friction existing between the two of them and the Grand Slam champions have never really got along with each other. In Sharapova’s autobiography, Unstoppable its mentioned their relationship has some kind of ‘intense antagonism.’

Post her two consecutive defeats, Williams has been ruthless against Sharapova on all the surfaces. Sharapova must have stunned the world by defeating Williams at Wimbledon 2004 finals and WTA Championships, but she lost 20 consecutive matches against the American veteran tennis player.

The heated-rivalry of women’s track has witnessed some bitter moments. One of them took place on Rod Laver Arena during the Australian Open 2007 finals. Serena was steamrolling over Maria in the first set with a 5-0 lead. Sharapova released her serve and later Williams charged onto the net.

The Russian wasn’t holding back, even she sprinted to the net, and in a blink of an eye, she smashed the ball on Serena Williams. A frustrated Serena moved back to the baseline for the next reception and simultaneously uttered the ‘B’ word.

Later, Williams thrashed the Russian ace 6-1, 6-2 and clinched her third Australian Open title.

“I will never lose to that little bitch again” – Serena Williams

According to Maria Sharapova’s autobiography, Unstoppable, Serena was super-annoyed after losing to the lanky Russian at Wimbledon 2004. The battle could be termed as Williams, the physical Goliath vs Sharapova, like David.

The American just couldn’t accept her Wimbledon final defeat to a 17-year-old skinny girl. Out of disappointment, Serena once used the ‘B’ word for Maria.

“Not long after the tournament, I heard that Serena told a friend — who then told me — ‘I will never lose to that little bitch again,’” Sharapova depicted in her book.

Serena Williams and Maria Sharapova (Picture Courtesy: USTA)
The salty rivalry of the women’s game concluded at Flushing Meadows during US Open 2019. In their very-first round-one WTA match-up Serena Williams took 59 minutes to crush Sharapova 6-1, 6-1.

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